Enjoying Shochu The Japanese Way

Shochu is a distilled spirit and is the most consumed alcoholic beverage in Japan. Shochu can be made out of any ingredient. Sweet potato, rice, and barley-based shochu are popular than others. When it comes to drinking Shochu, the Japanese are definitely not sipping it quietly under soft lights or by a fireplace on cold nights. In Japan, drinking is all about having a good time. Drinking means going out in groups or teams and sharing it together in Izakaya (local bars.) The kind of bars which buzz with energy and laughter and
where shochu and beer flow as freely as the conversations. Like with every drink, there is no set rule on how to drink shochu, but some ways are definitely better than others. Here is a quick guide on different ways to enjoy shochu:

Served straight up

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Shochu on the rocks

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Soda-wari (mixed with soda)

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Make a cocktail out of it!

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Mizu-wari and Oyu-wari way

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SHOCHU—The Japanese Drink You Have Never Heard of but Should Definitely Try!

While we are all familiar and in love with good old whisky and chilled beer, here is a drink that can
easily become your new cup of tea

Sho…what?
Shochu, pronounced sho-chuu like pika-chuu, is very popular in Japan. In fact, it is the most consumed beverage in Japan. Although it is primarily made from sweet potato, barley, buckwheat, sugarcane or rice, one of the reasons for its popularity is that it can be made from 50 such base ingredients. There are many types of shochu with a diverse flavour profile. So, believe us when we say there is a shochu for everyone.
So, what’s its deal?
This traditional Japanese liquor originated more than 500 years ago and has been a local favourite ever since. Like vodka, gin, whiskey and tequila, shochu is a distilled spirit and the alcohol content ranges from 25% to 35% and no sugar. Shochu is said to have numerous health benefits (more on
this in upcoming blogs, keep watching this space) To put in perspective, it is stronger than wine and weaker than whiskey. Making it the perfect drink
to enjoy in a variety of ways like cocktails, straight, on the rocks, shots and enjoy it hours into your social evenings and dinners. Its smooth, versatile, and pairs perfectly with food. Sounds like a blast. Where do I get it?
Shochu is still novel among Indians and made its way to India very recently. SHIROKIN is one of the first Indian brands to import shochu from Japan to India.
Currently, Shirokin provides 3 varieties of shochu:
Grand Bleu
– Gentle and smooth shochu made from rice, rice koji and distilled with hokkaido spring water
Den-En Gold –
Authentic, premium, single malt, distilled shochu made from rice bran, koji and mochi mugi (barley) and spring water
Tan-Taka-Tan –
Refreshing and cool shochu made from shisho (Japanese basil), koji, dates and spring water.
If you are a bit adventurous when it comes to trying out new things, give this a shot. Well, one too
many shots because shochu is an acquired taste. Kampai!
Shirokin is the first brand in India to exclusively import Japanese alcoholic beverages to India. We aim to bring the most tastefully crafted authentic Japanese beverages and experiences to India. Shirokin’s
products are now available at Elite Tasmac showrooms in Chennai and Coimbatore.

PLEASE DRINK RESPONSIBLY.
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